Lydia’s Legacy had hosted its signature fundraiser, Teal Tea Party, since 2010. In 2015 the organization added a new fundraising event – an annual charity golf tournament. To expand their award-winning events and services, the organization needed to reach and connect with new donors. We managed the communications for both events, shifting the focus from the how and what, to the why. The inaugural golf tournament sold out and raised more than $15,000. The fifth annual Teal Tea Party also sold out, and raised more than $25,000. 

With engaging graphics and a new messaging platform, we helped Lydia’s Legacy pivot their communications to focus on the benefits. To do this, we balanced stressing the urgent need for screenings, treatment and a cure, with the hope of awareness and early detection. We also worked with the organization to develop a new website and promotional and educational materials, to draft a comprehensive communications strategy and to provide social media management.

It’s still early and our team is excited to see how key audiences react to the new messaging and materials over the next few months.