The successful launch of The 5 Hair Archetypes by the CEO of Kibibi Hair, Sharifa Jarrett, had many moving parts: media and college tours, social media, events and email campaigns. Our first step was determining the online audience for the book by analyzing the depth and range of Kibibi Hair’s social media activity. The firm was most active on Facebook, with a high level of engagement, so we made Facebook the center of our social media outreach campaign. 

We also offered a limited –time complimentary preview of the electronic version of the book to help with rankings, and to help obtain reviews. Reviews are critical to helping readers decide whether to purchase.

One of the most important aspects of the campaign was the author. She had to be available (she was!) and willing to share her story in a compelling and relatable way. This included media interviews, signature ‘Sip & Sign’ events and appearances.

As a result, The 5 Hair Archetypes garnered an ever-increasing list of five-star reviews and continues to enjoy steady sales. It has also received international media coverage on blogs and full-page spreads in magazines. As an added bonus, we cultivated partnerships with several leading hair + beauty brands including Carol's Daughter, Dark & Lovely, Creme of Nature, Black Opal and Huetiful.